Lewis Hamilton Involves And Engages With His Fans’ Creativity!

By Tom Hasker, Associate Partner & Mentorship Coach, Lighthouse International

There is a saying that goes, ‘If there is no involvement then there is no commitment.’

When someone feels understood and listened to then they will be much more open and willing to support you in what you’re aiming to achieve. F1 racing driver Lewis Hamilton has engaged with his fans by asking them to design a new helmet for him for this year’s championship. The winner has now been announced by Mr Hamilton himself after receiving over 8,000 designs! [emaillocker]

Here it is. The winning helmet design, a creation by Raí Caldato – @caldatodesign from Brazil. Raí evolves my layout by adding new stripe elements on the sides. As a tribute to my hero, Ayrton Senna the helmet features the colours of Brazil – green, yellow and blue. These are accompanied with the 3 stars that represent my Championship wins. There’s yellow throughout that reminds me of my helmets in the past. The candy apple red balances with the yellow very well. Raí, I look forward to meeting you in person to present you with your prize! Thank you all for entering this competition, I’m taken back by your creativity. ?? #LH44Design #TeamLH #Blessed @mercedesamgf1 @bellhelmetseurope #bellhelmetseurope​​​ T&C’s: http://lewis.social/TCs

A post shared by Lewis Hamilton (@lewishamilton) on Feb 22, 2017 at 6:58am PST

What is fascinating for me about this post are the reasons why Mr Hamilton chose Rai Caldato’s design. Mr Caldato showed that he understood what is important to Lewis Hamilton, with the tribute to Ayrton Senna, the 3 stars representing his previous 3 world championship wins and the overall feel of the candy red colour!

Legends have learnt that by really understanding someone and valuing their involvement in a project is the best way to build strong relationships!

What do you think of this design and the reasons why Mr Hamilton chose it? Share in the comments below…

 

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